Author: Shamus Alley

What is Content?

Website Development and Why Content Marketing Is Important

Reading Time: 5 minutes What is Content Marketing?  You’ve been hearing about content creation, strategy, and marketing for years now. You’re told you need “it,” but what exactly is “it” and why is it so important?   Content is any text, images, or resources posted on your website that define who you are and provide value to your users. We’re not…

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Trueline blog: Park(ing) Day 2021

Park(ing) Day 2021: Reflecting on the Meaning of “Home”

Reading Time: 3 minutes We think Portland, Maine is amazing. The historic Arts District attracts innovative, creative people, while businesses love the fact that, regardless of the season, Maine offers plenty to see and do—making it easier to retain top talent.  At Trueline,  we’ve always treasured our ties to the Portland community. Through First Friday Art Walks, we championed local artists by transforming our…

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Trueline Named Top Full-Service Agency in Maine

Trueline Named “Top Agency” in Maine

Reading Time: 2 minutes Trueline is excited to announce that we’ve been named a top full-service marketing agency in Maine by Clutch—a leading B2B ratings and reviews platform. Since our inception, Trueline has been helping companies and organizations with their advertising, branding, marketing, and consulting needs. Our team believes in the power of digital marketing and content creation and…

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Trueline named one of the Top 20 Maine Digital Marketing Agencies

Trueline Named One of the Top 20 Maine Digital Marketing Agencies

Reading Time: 2 minutes We think we’re pretty great. It’s nice to discover others who share our view! We’re proud to announce that Trueline has been recognized among the top 20 Maine Digital Marketing Agencies in 2021 by DesignRush Marketplace. DesignRush is an online guide that helps clients find the best professional agencies in their area. Looking at the other…

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What is a Content Marketing Strategy?

What is a Content Marketing Strategy?

Reading Time: 5 minutes One of the questions we’re asked most often is, “What is a content marketing strategy?” This is usually followed by “Do I need one?” We at Trueline love to answer both of these questions. A well-conceived content marketing strategy is the best thing a company can do to build brand awareness and increase sales. Content…

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Introducing Trueline’s Window to Portland

Reading Time: 4 minutes Trueline has a storied connection to the local arts scene. From our home in Portland, Maine’s historic Arts District, we’ve gotten a firsthand look at the people—often colorful, sometimes weird—who, like us, call Portland home. Trueline makes every effort to create a company culture that’s both fun and inclusive. It’s no wonder we’re continually named one of the Best Places to Work in Maine. One of our most beloved ties…

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What is a good marketing budget for 2021?

What Is A Good Marketing Budget For 2021?

Reading Time: 5 minutes It’s that time of year again—when you and your company start making financial decisions for the year ahead. One of the biggest questions we find our clients tackle each year is, “What is a good marketing budget for 2021?” On any given year there are multiple factors to consider. Marketing during a global pandemic presents…

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Web Design Tips for SEO: A Marriage of Necessity

Reading Time: 5 minutes As a graphic designer, I’ve had a love-hate relationship with SEO. I love when people discover sites and pages I’ve designed. I’ve hated having to sacrifice aesthetics to make websites more “bot-friendly.” Now that’s all in the past. Recent advances in its algorithms have made Google smarter and faster. Today, successful SEO is about creating…

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What is an online reputation?

What is an Online Reputation?

Reading Time: 5 minutes You know that businesses have brands. Logos, letterhead and marketing materials combine to create a visual representation of a company. Successful brands go even further by conveying a company’s core values and what it stands for. You may not realize that you—as an individual have a personal brand as well. What’s more, it’s directly tied…

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What si teh Buyer's Journey and why does it matter?

What is the Buyer’s Journey & Why Does it Matter?

Reading Time: 4 minutes Some people call it “the customer lifecycle.” Others know it as “the buyer’s journey.” No matter how you refer to it, knowing where your users are in the sales funnel is crucial to converting leads into customers. What is the Buyer’s Journey? Simply put, the buyer’s journey is the progression a person takes from discovering…

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