Author: Erica Berry

kirk dyson Trueline

Trueline Spotlight: Finding Acceptance in Rejection

Reading Time: 4 minutes When Kirk Dyson moved to Portland, Maine in 2013, to take a job as a journalism intern for the Portland Pirates hockey team (who have since moved and been replaced by the Maine Mariners) he thought he had it made. With his family’s support, he left Delaware County, Pennsylvania after college to chase his dream…

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zachary brann trueline portland maine

Trueline Spotlight: Appreciating Cultural Diversity, Whether Near or Far

Reading Time: 3 minutes Zachary Brann remembers his fateful post-graduate trip to Portland in 2015. The University of Maine Orono graduate rolled into town, his pockets empty, having laid all his money down on an apartment. He was banking on the prospect of landing a job with a guy named Haj. With a kiss for good luck from his…

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Is Your Business Eligible for Google Ad Credits?

Reading Time: 2 minutes Everything You Need to Know About the SMB Google Ads Credit From declining revenue, layoffs and the threat of closure, small and medium sized businesses around the globe are feeling the harsh effects of COVID-19. Google is coming to aid, pledging $340 million in Google Ads credits for SMBs in an effort to alleviate the…

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Trueline Spotlight: Ready for the day

Reading Time: 4 minutes Growing up in the Portland area, Michelle Lappin did as many Mainers do: dabble in a little bit of everything.  A longtime Trueliner, Lappin’s previous professional life included stints as a sales and marketing director; managing director for two different Fortune 100 companies; and general manager for a privately held event-services company. More recently, she’s been a personal trainer, a…

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How to Clean Your Closet—Trueline Style

Reading Time: 2 minutes Clothes: we wear them. Then we throw them away at an alarming rate. According to United Nation’s Environment Programme, the equivalent of one garbage truck full of clothes is burned or dumped in a landfill every second. If that seems like a terrible waste, consider this: It takes around 700 gallons of water to produce…

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5 Social Media Marketing Tips for Maine Businesses

Reading Time: 2 minutes Social media may be crucial to any business today, but it often remains last on the priority list for traditional Maine businesses. So how do all these wary Mainers get started? A recent forum hosted by the Maine Business Expo sought to answer this question.

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How to Build a Publishing Dream Team

Reading Time: 3 minutes Four media executives share advice on hiring and employee retention in today’s cut-throat job market In media, there are lots of question marks: What’s the next big platform? Should we go fully digital, and stop printing our publication entirely? Is programmatic advertising right for us? One thing’s for certain: No one will get ahead by…

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Vanguard Recognized at min’s 2017 Magazine Media Awards

Reading Time: < 1 minute We’re excited to share that Vanguard, our international law publication, has received high honors at the 2017 Magazine Media Awards! The awards, presented by min, which has hosted event and coverage of a variety of media for over 70 years,  honor brand excellence, with special emphasis on longevity and scope of operation.

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Big News in Magazine Media: Haj made the 2017 Folio: 100

Reading Time: 2 minutes 2017 has been a huge year for TrueLine – we’ve launched new magazines, we’ve been named one of the best places to work in Maine (again!), TrueLine Public Relations is no longer an idea – it’s a thriving company and Haj Carr, our CEO has earned a spot on the 2017 Folio: 100.

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We’re going to the Folio: Show – again!

Reading Time: 2 minutes NYC, here we come! Haj Carr, TLP CEO, will kick off the 2017 Folio: Show conference in New York City with a paneled learning session titled Ditch the Pitch: How to Build Quality Client Relationships.

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