Author: Erica Berry

How to Build a Publishing Dream Team

Reading Time: 3 minutes Four media executives share advice on hiring and employee retention in today’s cut-throat job market In media, there are lots of question marks: What’s the next big platform? Should we go fully digital, and stop printing our publication entirely? Is programmatic advertising right for us? One thing’s for certain: No one will get ahead by…

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TLP Spotlight: Productive by design

Reading Time: 2 minutes It’s rare to find Charlie Herbst sitting idle. Indeed, the native of the land of 10,000 lakes describes himself as a “reserved workaholic.” That’s not just in his role as Trueline’s production designer—a position he’s held for the past year-and-a-half—but throughout his personal life, as well. When he’s not designing layouts or logos for Trueline,…

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TLP Spotlight: He’s a real hoot

Reading Time: 2 minutes Ian Nichols can quite literally call himself a night owl. After graduating from Hamilton College with a bachelor of the arts in environmental studies, he spent a summer in California’s northern Redwoods taking census of endangered spotted owls. Going out in the early hours of the night, he and a crew would attract the birds’…

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TLP Spotlight: Working in [Maine] style

Reading Time: 2 minutes Matthew Warner could go a year without washing his shirts and never wear the same outfit twice. Call it fashion, call it passion; it’s a lifestyle he shares through his Instagram account, @modernmainer, where he lays out and stylistically photographs his daily outfits, from slim jeans and sweaters to shorts and colorful T-shirts. He has…

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Vanguard Recognized at min’s 2017 Magazine Media Awards

Reading Time: < 1 minute We’re excited to share that Vanguard, our international law publication, has received high honors at the 2017 Magazine Media Awards! The awards, presented by min, which has hosted event and coverage of a variety of media for over 70 years,  honor brand excellence, with special emphasis on longevity and scope of operation.

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Big News in Magazine Media: Haj made the 2017 Folio: 100

Reading Time: 2 minutes 2017 has been a huge year for TrueLine – we’ve launched new magazines, we’ve been named one of the best places to work in Maine (again!), TrueLine Public Relations is no longer an idea – it’s a thriving company and Haj Carr, our CEO has earned a spot on the 2017 Folio: 100.

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We’re going to the Folio: Show – again!

Reading Time: 2 minutes NYC, here we come! Haj Carr, TLP CEO, will kick off the 2017 Folio: Show conference in New York City with a paneled learning session titled Ditch the Pitch: How to Build Quality Client Relationships.

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TLP Spotlight: NefRyder is in the house

Reading Time: 2 minutes Through the walls of the TLP office lucky ears can hear the sound of an angel singing. That angel didn’t drop from heaven though, he grew up in the Bronx until age 14, attended Juilliard Pre-College Division and then went to a boarding school in Wisconsin. Who’s this sweet, well-groomed voice belong to? None other…

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We raft (and camp) with a little help from our friends

Reading Time: 2 minutes The saying goes, “What happens in The Forks, stays in The Forks”, but when it comes to our Annual White Water Rafting Trip (aka Annual Camping Trip with a Rafting Component) that’s just not true. It’s not because we want to continually bring up moments like when our commemorative camping stickers were thrown into the…

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TLP Spotlight: (Not) Gone Fishing

Reading Time: < 1 minute Patrick aka “PJ” is TrueLine’s resident Big Friendly Giant. With fingers the size of bananas, a head the size of a county fair winning watermelon and a heart as sweet as a maraschino cherry, Mr. Rose would make a fruit sculpture so large it could feed a small nation. But PJ puts that big noggin…

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