All posts by Erica Berry
When our managing editor delivered my formal job offer two years ago, there were two stipulations:
- That I did my work well and on time (obviously); and
- That I dress up for the Trueline Halloween party, because “We’ve had 100% participation two years running and I’ll be darned if we allow anyone to jeopardize that streak.” (I’m paraphrasing.)
Call it a cocktail party humble-brag if you will. For Bill Keaton, it’s a point of palpable pride: Not only can he trace his family lineage to the Jamestown Settlement; he can go all the way back to William the Conqueror.
Web design has come a long way since the dark ages of GeoCities. If that reference is over your head, picture the worst website you’ve ever seen. Then imagine someone trying to recreate it using nothing but Microsoft Paint from Windows ‘95. That’s GeoCities.
These days, having an engaging website isn’t a luxury; it’s a necessity. The more inviting it is, the better your chances of keeping people on the page and turning them into customers. Here’s why: