Author: Jim Cavan

Trueline Spotlight: Another one in the bag

Trueline Spotlight: Dave Gushee

Dave Gushee vividly remembers the first time a game broke his heart. He was five or six years old, tagging along with his dad, brother, grandfather and uncle for an afternoon round at Rockland Country Club. On one of the last holes, they were greeted with a difficult tee shot over a small pond. Afraid

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Meet the Winners of Trueline’s Halloween Costume Contest

Trueline blog: Featured image Halloween contest winners

When our managing editor delivered my formal job offer two years ago, there were two stipulations: That I did my work well and on time (obviously); and That I dress up for the Trueline Halloween party, because “We’ve had 100% participation two years running and I’ll be darned if we allow anyone to jeopardize that

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Our fairytale ride to the Best Places to Work Gala

Trueline employees at the Best Places to Work in Maine awards dinner

On a picturesque autumn evening, eight of Trueline’s best and brightest piled into a black SUV, bound for Augusta. Their mission: to represent our fair company at the 2019 Best Places to Work (BPTW) Gala. And represent they did. For the fourth year in a row, Trueline was one of 100 Maine-based companies to make

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What Exactly Is Personal Branding?

Brands. They’re everywhere, millions of them, and in a way they always have been, going all the way back to the ancient Egyptians, who marked their livestock with recognizable symbols. By contrast, personal branding is a relatively new concept, first introduced by Tom Peters in a 1997 article for Fast Company magazine. It has quickly

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Trueline Spotlight: Leaps of Faith

Trueline blog: Diana Carrillo at Acadia National Park

Leaving her home to study English in a faraway country. Moving with her future husband to New York after only a year of dating. Heading east to New Hampshire a few years later, despite having only visited the state once.

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How to Choose the Right Marketing Company

You got the business loan. You landed a sweet office with plenty of space and a ping-pong table in the breakroom. (Oh wait, that’s us!) Most important, you have something everyone wants—if only they knew about it. You need a marketing company. But with so many great options to choose from, understanding which company to

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Trueline Spotlight: A Coming full circle

Anyone who’s worked with Trueline’s writers knows we go out of our way to avoid clichés. There are, of course, exceptions to every rule—times when the phrase in question perfectly captures the subject at hand.

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