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All posts by Jim Cavan

10Oct

What Exactly Is Personal Branding?

Brands. They’re everywhere, millions of them, and in a way they always have been, going all the way back to the ancient Egyptians, who marked their livestock with recognizable symbols.

By contrast, personal branding is a relatively new concept, first introduced by Tom Peters in a 1997 article for Fast Company magazine. It has quickly grown into a multi-billion-dollar industry relied on by everyone from athletes and politicians to job seekers of every stripe.

01Oct

Trueline Spotlight: Leaps of Faith

Leaving her home to study English in a faraway country. Moving with her future husband to New York after only a year of dating. Heading east to New Hampshire a few years later, despite having only visited the state once.

26Sep

How to Choose the Right Marketing Company

You got the business loan. You landed a sweet office with plenty of space and a ping-pong table in the breakroom. (Oh wait, that’s us!) Most important, you have something everyone wants—if only they knew about it.

You need a marketing company. But with so many great options to choose from, understanding which company to work with—and what you’re willing to pay—can make or break your first marketing experience.

01Sep

Trueline Spotlight: Finding new fields

Most kids are content to run around their own backyards—or the neighborhood, age and parents permitting.

29Aug

Trueline makes list of Maine’s Best Places to Work—again!

There are three certainties in life: Death, taxes and Trueline being named one of the Best Places to Work in Maine.

08Aug

Trueline Spotlight: A Coming full circle

Anyone who’s worked with Trueline’s writers knows we go out of our way to avoid clichés. There are, of course, exceptions to every rule—times when the phrase in question perfectly captures the subject at hand.

01Jul

Trueline Spotlight: A love of words and the world

“You could say I’m a regular,” Caroline Crasnick confides. Only, she isn’t talking about Portland’s hottest new speakeasy or artisan brewpub.

A lifelong linguaphile who’s known to spend afternoons in the library fiction stacks, Crasnick joined the Trueline team as an editorial assistant in late 2018. Her interview skills and knack for notetaking quickly became apparent.

03Jun

Trueline Spotlight: Gift of gab

Kyle Gahm has been with Trueline almost as long as the company has been in Maine—seven years out of nine—and there’s evidence of that. His attorney segment in U.S. Business Executive was such a huge hit, it prompted Trueline to launch its own law-focused journal: Vanguard.

20Sep

TLP Spotlight: Life is Just One High Seas Adventure

 

By the time you’re 29, you’re lucky if you’ve seen three boats up close—of any size. Getting to ride on three boats? You officially qualify as royalty in at least a dozen countries.

11May

TLP Spotlight: A way with words

If the story involves an obscure Boston Bruin from the 1980’s or a folk singer you’ve never heard of, chances are Neil Cote’s telling it.

That’s when you know it’s gonna be good—just like the stories he writes.

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