When our managing editor delivered my formal job offer two years ago, there were two stipulations:
- That I did my work well and on time (obviously); and
- That I dress up for the Trueline Halloween party, because “We’ve had 100% participation two years running and I’ll be darned if we allow anyone to jeopardize that streak.” (I’m paraphrasing.)
Call it a cocktail party humble-brag if you will. For Bill Keaton, it’s a point of palpable pride: Not only can he trace his family lineage to the Jamestown Settlement; he can go all the way back to William the Conqueror.
Web design has come a long way since the dark ages of GeoCities. If that reference is over your head, picture the worst website you’ve ever seen. Then imagine someone trying to recreate it using nothing but Microsoft Paint from Windows ‘95. That’s GeoCities.
These days, having an engaging website isn’t a luxury; it’s a necessity. The more inviting it is, the better your chances of keeping people on the page and turning them into customers. Here’s why:
On a picturesque autumn evening, eight of Trueline’s best and brightest piled into a black SUV, bound for Augusta. Their mission: to represent our fair company at the 2019 Best Places to Work (BPTW) Gala.
And represent they did.
For the fourth year in a row, Trueline was one of 100 Maine-based companies to make the list. The results are based on anonymous surveys submitted by employees, covering everything from work culture to management to office accommodations to whether or not the company hosts an annual all-staff rafting trip (oh, we do).
Brands. They’re everywhere, millions of them, and in a way they always have been, going all the way back to the ancient Egyptians, who marked their livestock with recognizable symbols.
By contrast, personal branding is a relatively new concept, first introduced by Tom Peters in a 1997 article for Fast Company magazine. It has quickly grown into a multi-billion-dollar industry relied on by everyone from athletes and politicians to job seekers of every stripe.
Leaving her home to study English in a faraway country. Moving with her future husband to New York after only a year of dating. Heading east to New Hampshire a few years later, despite having only visited the state once.
You got the business loan. You landed a sweet office with plenty of space and a ping-pong table in the breakroom. (Oh wait, that’s us!) Most important, you have something everyone wants—if only they knew about it.
You need a marketing company. But with so many great options to choose from, understanding which company to work with—and what you’re willing to pay—can make or break your first marketing experience.
Most kids are content to run around their own backyards—or the neighborhood, age and parents permitting.
There are three certainties in life: Death, taxes and Trueline being named one of the Best Places to Work in Maine.
Anyone who’s worked with Trueline’s writers knows we go out of our way to avoid clichés. There are, of course, exceptions to every rule—times when the phrase in question perfectly captures the subject at hand.