Reading Time: 4 minutes Phil Jackson had Red Holzman. Bill Belichick had Bill Parcells. And Boston Celtics coach Ime Udoka had Gregg Popovich. Almost every great coach in sports history can count the lessons learned from observing a former coach. The same can be said for Jason Williams, co-coach of Trueline’s sales development team. In his role leading the…
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Reading Time: 5 minutes What is Content Marketing? You’ve been hearing about content creation, strategy, and marketing for years now. You’re told you need “it,” but what exactly is “it” and why is it so important? Content is any text, images, or resources posted on your website that define who you are and provide value to your users. We’re not…
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Reading Time: 4 minutes While Emily Haefner may not aspire to run a large 20-acre farm in her off time like some in her family, her future does include continuing her commitment to agriculture and sustainability—definitely some raised beds. “I’ve always loved science; it was my favorite subject in school, and I’m still fascinated by it,” says Emily, a…
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Reading Time: 4 minutes Trueline has evolved many times since our humble beginnings more than a decade ago in Washington, D.C. We started with a staff of eight in a small office space in Bethesda, Maryland. Since our founding in 2009, we’ve relocated to Portland, Maine, expanded our staff tenfold and opened several new office spaces as we’ve continued…
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Reading Time: 4 minutes Do surfers really float alone on their surfboards, contemplating the ocean and life like they do in Hollywood movies? How about in coastal Maine in the middle of winter—when the biggest storms and waves roll in? “Yes, I’ve done that many times since I first took a surfboard into the Atlantic Ocean when I was…
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Reading Time: 4 minutes There’s an iconic scene near the end of the classic 1994 comedy “Dumb & Dumber” where Jeff Daniels’ character, Harry Dunn, gets shot in the chest by a villain. Luckily, Dunn was working with the FBI and was wearing a bulletproof vest. “What if he shot you in the face?” Lloyd Christmas, played by Jim…
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Reading Time: 4 minutes There’s an old saying that age is just a number and that a person is never too old to try new things. Andrew Melson has put those two adages into practice recently, and the 36-year-old Mainer is now the happiest he’s been. “I consider myself a late bloomer, and I owe a lot of this…
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Reading Time: 5 minutes Over the last 20 years, Shamus Alley — artist, advertising specialist, veteran web designer — has created a colorful collage of experiences, reflective of every place he’s been. Leaving his childhood home in Manchester, Maine, Alley’s adventurous spirit and gut instincts led him first to downtown Portland, then to New York City (twice), then Los…
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Reading Time: 4 minutes When he was 10 years old, Anders Nielsen remembers piling into the family station wagon for a Christmas Eve trip to see his Danish relatives in Portland. These were notorious hurly-burly events, his father Erik being one of seven children—six of whom were boys. With “millions” of boisterous kids bouncing about, the holiday feast would…
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Reading Time: 3 minutes We think Portland, Maine is amazing. The historic Arts District attracts innovative, creative people, while businesses love the fact that, regardless of the season, Maine offers plenty to see and do—making it easier to retain top talent. At Trueline, we’ve always treasured our ties to the Portland community. Through First Friday Art Walks, we championed local artists by transforming our…
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