Trueline Spotlight: Painting with a Broad Brush

Reading Time: 4 minutes If you live in Portland, you know there’s no shortage of bars and cafés with local art displayed prominently on the walls. Yet despite the city’s ample venues, for most artists the prospect of selling a piece (let alone many) is far from guaranteed. Then again, Trueline’s Matt Welch isn’t most artists—not with works that

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Logo design trends of 2020

6 Logo Design Trends of 2020 (and 5 Timeless Classics)

Reading Time: 6 minutes Branding is a craft that’s constantly evolving. Every year brings with it a new wave of logo design trends and this year is no different. In fact, we can’t help but notice a few styles are popping up again and again despite industry or sector. Periodically, we’ll take a look at what’s occurring in the

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Why You Still Need Marketing

Why You Still Need Marketing

Reading Time: 5 minutes In 2008, with the world still mired in the worst economic downturn since the Great Depression, a small marketing company in Bethesda, Maryland, opened for business. Its flagship product was a trade journal focused on the U.S. construction sector, which had been hit especially hard by the economic downturn.  That was us.  Twelve years later,

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Video Conferencing Etiquette

The Art of Zoom: Video Conferencing Etiquette

Reading Time: 5 minutes We’re all adjusting to the “new normal” of working remotely (though with varying degrees of success.) Video conferencing has always played a part in uniting teams regardless of demographic location. Though today, we rely on it more than ever before. It can be endearing to allow your coworkers to get a glimpse of your home

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7 Common Website Mistakes (and how to avoid them)

7 Common Website Mistakes

Reading Time: 5 minutes Trueline has created websites for companies big and small, so you can believe us when we say, we’ve seen a lot of website mistakes. By now, everyone knows their website needs a responsive design and to use quality photography. Outside of ignoring the mobile experience and using cheesy stock photos of smiling couples, there are

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Anjali Lapierre

Trueline Spotlight: Risk and Reward

Reading Time: 4 minutes Whether it’s leaving home for college or moving to a new city on a whim, stepping outside one’s comfort zone can be a nerve-racking experience. Anjali Lapierre prefers to call it by another name. “To me, that’s life,” says LaPierre, who recently celebrated three years as a content coordinator with Trueline. “I’ve never been afraid

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Why a business needs a blog.

Why a Business Needs a Blog

Reading Time: 5 minutes Your website is the easiest way to tell your company’s story. A blog on the other hand, is the perfect way to convey your company’s personality. Running a business is complicated. Between marketing, strategy and sales, it may seem like you don’t have a spare minute in the day to devote to anything else; let

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How to turn off during a pandemic.

How to Turn Off, Tune Out and Enjoy Downtime During a Pandemic

Reading Time: 3 minutes I’m fortunate that I’m still employed and have the ability to work from home. The benefits of working remotely have been enumerated by many bloggers (no commute, flexible hours, pants-optional conference calls.) Bad humor aside, when working from home, it’s easy to blur the line between office hours and personal time. It’s important to learn

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Optimize Your Blog Posts for SEO

How to Optimize Your Blog Posts for SEO

Reading Time: 4 minutes Providing your readers with great content is only half the battle. It’s important to structure your posts in such a way that Google is able to read, evaluate and rank them. They do this by determining how useful they determine it will be to their users. This post will outline some simple and effective ways

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How to Write a Great Blog Post

How to Write a Great Blog Post

Reading Time: 4 minutes At this point, you’re probably aware of how important blogging for business is. Compelling blog posts engage your visitors, build consumer trust and offer valuable insight into your company. Despite knowing how essential it is to have good content, we’re still surprised by how few people actually know how to write a great blog post.

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