salvation army angel tree portland maine

Trueline’s Proud to Again Participate in the Salvation Army’s Angel Tree

Reading Time: 2 minutes As another year closes, those of us at Trueline have much to be thankful about. We’re in a bigger and better office in our beloved downtown Portland, with a bigger and better staff. We have more marketing products and clients than ever. There’s plenty to celebrate—and celebrate we do, with skiing Monday nights at Shawnee…

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zachary brann trueline portland maine

Trueline Spotlight: Appreciating Cultural Diversity, Whether Near or Far

Reading Time: 3 minutes Zachary Brann remembers his fateful post-graduate trip to Portland in 2015. The University of Maine Orono graduate rolled into town, his pockets empty, having laid all his money down on an apartment. He was banking on the prospect of landing a job with a guy named Haj. With a kiss for good luck from his…

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Introducing Trueline’s Window to Portland

Reading Time: 4 minutes Trueline has a storied connection to the local arts scene. From our home in Portland, Maine’s historic Arts District, we’ve gotten a firsthand look at the people—often colorful, sometimes weird—who, like us, call Portland home. Trueline makes every effort to create a company culture that’s both fun and inclusive. It’s no wonder we’re continually named one of the Best Places to Work in Maine. One of our most beloved ties…

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David Harry Trueline

Trueline Spotlight: Expect the Unexpected

Reading Time: 4 minutes When Halloween came to Trueline last fall, the workday was punctuated by the click-clack of high heels echoing down the hallway, worn by a man wearing Buffalo plaid and wielding an axe. That “lumberjack” happened to be the new writer David Harry, a Monty Python aficionado, avid gardener and former reporter. And like the song…

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Web Design Tips for SEO: A Marriage of Necessity

Reading Time: 5 minutes As a graphic designer, I’ve had a love-hate relationship with SEO. I love when people discover sites and pages I’ve designed. I’ve hated having to sacrifice aesthetics to make websites more “bot-friendly.” Now that’s all in the past. Recent advances in its algorithms have made Google smarter and faster. Today, successful SEO is about creating…

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Trueline Spotlight: The Art of Awareness

Reading Time: 4 minutes Living amidst the restrictions of COVID-19, Trueline Content Coordinator Liz Fallon has had plenty of time for introspection. With relatable themes of isolation and forces out of her control, Fallon, a Long Island native, has had time to reflect on her days as a college freshman. Back then, she studied in Tralee in southwestern Ireland—a…

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Victor martins trueline

Trueline Spotlight: “No one will outwork me.”

Reading Time: 5 minutes Many people at Trueline know Victor Martins as a chart-topping salesman, a devoted family man, a sports aficionado with a competitive personality—whether he’s on or off the court in a pick-up game of basketball with his coworkers. But where does THE drive come from? What many don’t know about this integral Trueliner, who joined the…

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The Not-So-Hidden Benefits Of Digital Marketing

Reading Time: 3 minutes Digital marketing has come a long way since its inception–and its evolution continues to amaze even the most seasoned digital marketers. We have access to data, analytics and placement tools that make consumers ask: How did they know I needed a landscaper? Or that I’ve been dreaming of an all-inclusive in Bora Bora?  What once…

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What is an online reputation?

What is an Online Reputation?

Reading Time: 5 minutes You know that businesses have brands. Logos, letterhead and marketing materials combine to create a visual representation of a company. Successful brands go even further by conveying a company’s core values and what it stands for. You may not realize that you—as an individual have a personal brand as well. What’s more, it’s directly tied…

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