Posts by Erica Berry

With its annual fundraising campaign underway, United Way of Greater Portland is turning to small businesses to help reach its goal of $7.6 million. UWGP invests resources in fundamental issues such as education, financial stability and health to build a brighter future for children, individuals and families. The Campaign Cabinet works with United Way Resource Development […]

Social media and digital marketing changes all the time—and staying up to date on the absolute latest techniques that work can be exhausting. Knowing when to hashtag, or the best time to send an email blast, or what content to write are all questions that keep digital marketers up at night. So what’s the solution? Go […]

Jeanee Dudley, the managing editor of all three of our magazines, has been selected as a 2015 Folio: 30 Under 30 honoree! While we’re all excited for this prestigious recognition and proud of her accomplishment, some questions have been buzzing around the office… What is Folio:? What’s it mean to be a Folio: 30 Under 30 […]

As an international news source and custom publisher reporting firsthand insights into the world’s most innovative and successful companies, it’s time we looked the part. Starting with our summer editions, we will introduce a new layout and design across our suite of print and digital publications – US Builders Review, US Business Executive, Canadian Business […]

No matter how authentic, reliable or trustworthy your business is, there will always be clients, customers or employees that have something negative to say. The good news is that it’s not what they say that can really impact your business; it’s how you react to it. As Jay Baer, marketing strategist and president of the […]

Growing your customer base is essential for growing your business. Whether you’re a startup, an enterprise level marketer or an aspiring business owner, the question of how to acquire customers is ever-present and the answer is rarely black and white. To attract new users and customers, you need to have a system in place for […]

Last night’s Twilight5K was a blast! Our team of 18 runners and hundreds of other women and men joined together with the Maine Cancer Foundation to help fight cancer. We are proud to have sponsored and participated in such a fun and inspirational event! Here are a few highlights and pictures from the race… Some […]

It’s been a long time coming, but tonight is the Maine Cancer Foundation’s Twilight 5K and our team of 18 runners, walkers and joggers couldn’t be more excited! To gear up for the event and do our part not only as a race sponsor, but also as participants, we ran a fundraising contest. The deal […]

A small business expert. That’s the title given to our CEO, Haj Carr, in a recent article on key factors small business owners should consider when leasing and buying office equipment. We sure use a lot of office equipment here at TrueLine Publishing – from paper to desks to high tech-equipment – so he definitely […]

At TrueLine Publishing, we’ve made a habit of continually rewarding our employees for a job well done. We are always looking for new ways to motivate our team members in a way that is effective and attainable, yet challenging, and of course – fun!While we’ve been known to offer incentives for everything from cold hard […]

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