Anjali Lapierre

Trueline Spotlight: Risk and Reward

Reading Time: 4 minutes Whether it’s leaving home for college or moving to a new city on a whim, stepping outside one’s comfort zone can be a nerve-racking experience. Anjali Lapierre prefers to call it by another name. “To me, that’s life,” says LaPierre, who recently celebrated three years as a content coordinator with Trueline. “I’ve never been afraid…

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Why a business needs a blog.

Why a Business Needs a Blog

Reading Time: 5 minutes Your website is the easiest way to tell your company’s story. A blog on the other hand, is the perfect way to convey your company’s personality. Running a business is complicated. Between marketing, strategy and sales, it may seem like you don’t have a spare minute in the day to devote to anything else; let…

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How to turn off during a pandemic.

How to Turn Off, Tune Out and Enjoy Downtime During a Pandemic

Reading Time: 3 minutes I’m fortunate that I’m still employed and have the ability to work from home. The benefits of working remotely have been enumerated by many bloggers (no commute, flexible hours, pants-optional conference calls.) Bad humor aside, when working from home, it’s easy to blur the line between office hours and personal time. It’s important to learn…

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Optimize Your Blog Posts for SEO

How to Optimize Your Blog Posts for SEO

Reading Time: 4 minutes Providing your readers with great content is only half the battle. It’s important to structure your posts in such a way that Google is able to read, evaluate and rank them. They do this by determining how useful they determine it will be to their users. This post will outline some simple and effective ways…

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How to Write a Great Blog Post

How to Write a Great Blog Post

Reading Time: 4 minutes At this point, you’re probably aware of how important blogging for business is. Compelling blog posts engage your visitors, build consumer trust and offer valuable insight into your company. Despite knowing how essential it is to have good content, we’re still surprised by how few people actually know how to write a great blog post….

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Why Now is the Perfect Time to Assess Your Website

Reading Time: 4 minutes Is there an ideal time to assess your website design to determine how effective it is? The answer is any time is the ideal time. It’s an old trap. Running a business requires a lot of multitasking. When you’re trying to do so many things at once, it’s inevitable that something will fall through the…

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Is Your Business Eligible for Google Ad Credits?

Reading Time: 2 minutes Everything You Need to Know About the SMB Google Ads Credit From declining revenue, layoffs and the threat of closure, small and medium sized businesses around the globe are feeling the harsh effects of COVID-19. Google is coming to aid, pledging $340 million in Google Ads credits for SMBs in an effort to alleviate the…

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Why and When to Update Your Brand

Reading Time: 4 minutes Brands evolve. It’s amazing to watch the (often) subtle ways that a company may edit their logo to reflect changing trends or address a shift in their ideology or culture. At times, the changes are so minor and executed so well you may not even consciously notice them—while other times the change can be so…

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Trueline Spotlight: Ready for the day

Reading Time: 4 minutes Growing up in the Portland area, Michelle Lappin did as many Mainers do: dabble in a little bit of everything.  A longtime Trueliner, Lappin’s previous professional life included stints as a sales and marketing director; managing director for two different Fortune 100 companies; and general manager for a privately held event-services company. More recently, she’s been a personal trainer, a…

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How To Sell Goods Online With An Ecommerce Website

Reading Time: 3 minutes According to the U.S. Department of Commerce, online retail has more than doubled over the last nine years, from 6.4% of sales in 2010 to 16% in 2019. And it’s not all coming from Amazon, either. The message is clear: If you’re in the retail business and you aren’t selling your products online, your business’ growth…

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