Our Fairytale Ride to the Best Places to Work Gala

Trueline employees at the Best Places to Work in Maine awards dinner

On a picturesque autumn evening, eight of Trueline’s best and brightest piled into a black SUV, bound for Augusta. Their mission: to represent our fair company at the 2019 Best Places to Work (BPTW) Gala. And represent they did. For the fourth year in a row, Trueline was one of 100 Maine-based companies to make

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What Exactly Is Personal Branding?

Brands. They’re everywhere, millions of them, and in a way they always have been, going all the way back to the ancient Egyptians, who marked their livestock with recognizable symbols. By contrast, personal branding is a relatively new concept, first introduced by Tom Peters in a 1997 article for Fast Company magazine. It has quickly

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Trueline Spotlight: Leaps of Faith

Trueline blog: Diana Carrillo at Acadia National Park

Leaving her home to study English in a faraway country. Moving with her future husband to New York after only a year of dating. Heading east to New Hampshire a few years later, despite having only visited the state once.

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How to Choose the Right Marketing Company

You got the business loan. You landed a sweet office with plenty of space and a ping-pong table in the breakroom. (Oh wait, that’s us!) Most important, you have something everyone wants—if only they knew about it. You need a marketing company. But with so many great options to choose from, understanding which company to

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Trueline Spotlight: A Coming Full Circle

Anyone who’s worked with Trueline’s writers knows we go out of our way to avoid clichés. There are, of course, exceptions to every rule—times when the phrase in question perfectly captures the subject at hand. So here it is: Karyn Dowty wears a lot of hats. “I’ve had my hands in just about everything over

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Trueline Spotlight: A Love of Words and the World

“You could say I’m a regular,” Caroline Crasnick confides. Only, she isn’t talking about Portland’s hottest new speakeasy or artisan brewpub. A lifelong linguaphile who’s known to spend afternoons in the library fiction stacks, Crasnick joined the Trueline team as an editorial assistant in late 2018. Her interview skills and knack for notetaking quickly became

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Trueline Spotlight: Gift of Gab

Kyle Gahm has been with Trueline almost as long as the company has been in Maine—seven years out of nine—and there’s evidence of that. His attorney segment in U.S. Business Executive was such a huge hit, it prompted Trueline to launch its own law-focused journal: Vanguard. But for all his staying power and ideas, Gahm’s

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