Reading Time: 4 minutes Growing up in Fryeburg, Maine, Emily Holden found herself in a world where her neighbors were her relatives and almost everyone was an entrepreneur working out of their home—be it as a hairdresser, a seamstress making costumes for opera, or in her father’s case, an attorney. Holden joked that her first “legal” job was at…
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Reading Time: 4 minutes Whether the life details of Jody Robbins seep out through his creative writing—or through thousands of articles published over more than two decades—he’s got a knack for finding a captive audience. Growing up in Hardinsburg, Kentucky, his early days filled harvesting tobacco and hauling hay, Robbins found his love of literature on his family’s bookshelf….
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Reading Time: 5 minutes One of the questions we’re asked most often is, “What is a content marketing strategy?” This is usually followed by “Do I need one?” We at Trueline love to answer both of these questions. A well-conceived content marketing strategy is the best thing a company can do to build brand awareness and increase sales. Content…
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Reading Time: 4 minutes It’s a corner of the world known by the Iroquois as “Ska-na-wis,” or “Long Swamp.” It was the home of a legendary band of horse thieves known as the Loomis Gang, who stole steeds throughout Oneida County. In 1875 it was known as the “Hops Capital of the World.” George Eastman, father of the Kodak…
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Reading Time: 4 minutes Trueline has a storied connection to the local arts scene. From our home in Portland, Maine’s historic Arts District, we’ve gotten a firsthand look at the people—often colorful, sometimes weird—who, like us, call Portland home. Trueline makes every effort to create a company culture that’s both fun and inclusive. It’s no wonder we’re continually named one of the Best Places to Work in Maine. One of our most beloved ties…
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Reading Time: 5 minutes It’s that time of year again—when you and your company start making financial decisions for the year ahead. One of the biggest questions we find our clients tackle each year is, “What is a good marketing budget for 2021?” On any given year there are multiple factors to consider. Marketing during a global pandemic presents…
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Reading Time: 2 minutes While the holiday season will look and feel much different this year, for so many people in our community, the needs remain the same. With business closures and employee layoffs dominating the economic news, and with no letup of COVID-19’s impact as the new year approaches, it’s more important than ever that we help those…
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Reading Time: 3 minutes Zachary Brann remembers his fateful post-graduate trip to Portland in 2015. The University of Maine Orono graduate rolled into town, his pockets empty, having laid all his money down on an apartment. He was banking on the prospect of landing a job with a guy named Haj. With a kiss for good luck from his…
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Reading Time: 4 minutes When Halloween came to Trueline last fall, the workday was punctuated by the click-clack of high heels echoing down the hallway, worn by a man wearing Buffalo plaid and wielding an axe. That “lumberjack” happened to be the new writer David Harry, a Monty Python aficionado, avid gardener and former reporter. And like the song…
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Reading Time: 5 minutes As a graphic designer, I’ve had a love-hate relationship with SEO. I love when people discover sites and pages I’ve designed. I’ve hated having to sacrifice aesthetics to make websites more “bot-friendly.” Now that’s all in the past. Recent advances in its algorithms have made Google smarter and faster. Today, successful SEO is about creating…
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