Why and When to Update Your Brand

Reading Time: 4 minutes Brands evolve. It’s amazing to watch the (often) subtle ways that a company may edit their logo to reflect changing trends or address a shift in their ideology or culture. At times, the changes are so minor and executed so well you may not even consciously notice them—while other times the change can be so…

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Trueline Spotlight: Ready for the day

Reading Time: 4 minutes Growing up in the Portland area, Michelle Lappin did as many Mainers do: dabble in a little bit of everything.  A longtime Trueliner, Lappin’s previous professional life included stints as a sales and marketing director; managing director for two different Fortune 100 companies; and general manager for a privately held event-services company. More recently, she’s been a personal trainer, a…

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How To Sell Goods Online With An Ecommerce Website

Reading Time: 3 minutes According to the U.S. Department of Commerce, online retail has more than doubled over the last nine years, from 6.4% of sales in 2010 to 16% in 2019. And it’s not all coming from Amazon, either. The message is clear: If you’re in the retail business and you aren’t selling your products online, your business’ growth…

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How to Stay Productive When Working From Home

Reading Time: 2 minutes In the face of a global pandemic, many businesses have given employees the opportunity to work from home if their job allows it. This may mean a paradigm shift in the way that we look at our workforce in general, and knowing how to kick-ass in a new environment is going to put you ahead…

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Best Ways to Get Nonprofit News Coverage

Reading Time: 3 minutes Which would you rather read about? A new type of loan offered by a credit union or a Rwandan woman fleeing violence in her country and finding safety in Maine? Trick question.  It’s the same story told from two angles. The story of a program, created by one of our clients, gives asylum seekers very…

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Marcela Trueline Marketing

Trueline Spotlight: Always on the Move

Reading Time: 3 minutes When Marcela Zuluaga was a kid living in a remote part of Colombia, no one told her about the gorillas and hippos, native to Africa, in the town 30 miles away. They weren’t in a zoo. They were brought there by Pablo Escobar, the notorious Colombian drug lord who kept them as pets at his…

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Three Essential Tips for Hiring a Marketing Firm

Reading Time: 3 minutes There are plenty of resources on why you need marketing, and why it’s cheaper and more effective to hire a marketing firm instead of a marketing employee. However, there are fewer resources on how to select a marketing company. Here are the tips we give to friends and clients.  1. Learn What You Are Looking…

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Three Reasons You Need a Marketing Firm, Not a Marketing Person

Reading Time: 3 minutes So, you want to hire a marketing person. Great! It’s an important investment in your organization, and it will let you focus on the business. No more late nights spent on website redesign and email marketing. At least not for you. But before you post the job opening and review hundreds of resumes, consider this:…

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Trueline Spotlight: Writing the Next Chapter

Reading Time: 4 minutes Jim Cavan’s dad likes to joke that when his son left home for college, he turned left out of the driveway (literally and politically)—and never looked back. Though he once dreamed of playing for the NBA’s New York Knicks, immersion in books and a blossoming counterculture ethos drew Cavan east of his home in suburban…

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How to Clean Your Closet—Trueline Style

Reading Time: 2 minutes Clothes: we wear them. Then we throw them away at an alarming rate. According to United Nation’s Environment Programme, the equivalent of one garbage truck full of clothes is burned or dumped in a landfill every second. If that seems like a terrible waste, consider this: It takes around 700 gallons of water to produce…

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