Reading Time: 3 minutes In July, about two dozen Trueliners gathered on the rooftop of a downtown Portland bowling alley on an overcast, then rainy, Tuesday night. It was the first time since mid-2020 this many of our team members were in one place. For some of us, it was a chance to re-connect with colleagues we hadn’t seen…
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Reading Time: 4 minutes In the summer of 2013, Sarah Whitling loaded her beat-up ‘98 Honda Civic to the gills to drive across the country—from Eugene, Oregon, back home to Maine. The newly-minted grad student—who’d just earned a master’s in arts administration from the University of Oregon—soon found herself driving along the nation’s highways, camping on the side of…
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Reading Time: 2 minutes Trueline is excited to announce that we’ve been named a top full-service marketing agency in Maine by Clutch—a leading B2B ratings and reviews platform. Since our inception, Trueline has been helping companies and organizations with their advertising, branding, marketing, and consulting needs. Our team believes in the power of digital marketing and content creation and…
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Reading Time: 4 minutes Like many late-stage baby boomers growing up on suburban Long Island in the 1960s, Matt Schwach abided by the rules set forth by his parents, Dot and Sherwood, and his teachers at Boardman Junior High School. That was, until he discovered Hunter S. Thompson. For a guy who learned how to read through the world…
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Reading Time: 4 minutes Cherie Scott’s earliest memories of living in Mumbai, India, are of her family’s small one-bedroom apartment—specifically, the kitchen. She’ll never forget the smells of cumin, cardamom and coriander, or the freshly baked pao and bottled milk delivered at the door. Living in a neighborhood filled with her Hindu, Muslim and Parsi-speaking neighbors, her life was…
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Reading Time: 2 minutes We think we’re pretty great. It’s nice to discover others who share our view! We’re proud to announce that Trueline has been recognized among the top 20 Maine Digital Marketing Agencies in 2021 by DesignRush Marketplace. DesignRush is an online guide that helps clients find the best professional agencies in their area. Looking at the other…
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Reading Time: 4 minutes There’s a saying in the performing arts to “shoot for the stars,” but bass-playing Andrew Wright and his Fugazi-inspired band “Red Medicine” never quite achieved lift off during his days touring New England as a student at the University of Maine at Farmington. A versatile musician (he plays everything from banjo to trombone), Wright was…
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Reading Time: 3 minutes There was a time when Jason Pafundi wasn’t writing stories about loved ones or even people he just met. But that ended by the time he was 10 and the rest is a tale that’s unwound from coast to coast. Pafundi, a Trueline staff writer and digital content strategist, brings to his roles a direct manner, an undying love for the New York Mets, New York Knicks and the Washington Football Team, and a journalism career that began…
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Reading Time: 4 minutes When Kirk Dyson moved to Portland, Maine in 2013, to take a job as a journalism intern for the Portland Pirates hockey team (who have since moved and been replaced by the Maine Mariners) he thought he had it made. With his family’s support, he left Delaware County, Pennsylvania after college to chase his dream…
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Reading Time: 4 minutes Growing up in Fryeburg, Maine, Emily Holden found herself in a world where her neighbors were her relatives and almost everyone was an entrepreneur working out of their home—be it as a hairdresser, a seamstress making costumes for opera, or in her father’s case, an attorney. Holden joked that her first “legal” job was at…
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