Reading Time: 3 minutes Which would you rather read about? A new type of loan offered by a credit union or a Rwandan woman fleeing violence in her country and finding safety in Maine? Trick question. It’s the same story told from two angles. The story of a program, created by one of our clients, gives asylum seekers very…
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Reading Time: 3 minutes When Marcela Zuluaga was a kid living in a remote part of Colombia, no one told her about the gorillas and hippos, native to Africa, in the town 30 miles away. They weren’t in a zoo. They were brought there by Pablo Escobar, the notorious Colombian drug lord who kept them as pets at his…
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Reading Time: 3 minutes There are plenty of resources on why you need marketing, and why it’s cheaper and more effective to hire a marketing firm instead of a marketing employee. However, there are fewer resources on how to select a marketing company. Here are the tips we give to friends and clients. 1. Learn What You Are Looking…
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Reading Time: 3 minutes So, you want to hire a marketing person. Great! It’s an important investment in your organization, and it will let you focus on the business. No more late nights spent on website redesign and email marketing. At least not for you. But before you post the job opening and review hundreds of resumes, consider this:…
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Reading Time: 4 minutes Jim Cavan’s dad likes to joke that when his son left home for college, he turned left out of the driveway (literally and politically)—and never looked back. Though he once dreamed of playing for the NBA’s New York Knicks, immersion in books and a blossoming counterculture ethos drew Cavan east of his home in suburban…
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Reading Time: 2 minutes Clothes: we wear them. Then we throw them away at an alarming rate. According to United Nation’s Environment Programme, the equivalent of one garbage truck full of clothes is burned or dumped in a landfill every second. If that seems like a terrible waste, consider this: It takes around 700 gallons of water to produce…
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Reading Time: 3 minutes In 2018, after months of hard work, we launched a new website. It was beautiful. It was easy to navigate. There was even a “Team” page with headshots of everyone on our staff. It laid out exactly what we do. So we pretty much left it alone. Then we went away for a long weekend…
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Reading Time: 3 minutes Plenty of people keep a folder of their child’s creative writing—a place to house all those Mother’s Day odes and two-page middle school essays.
Julianna Roche’s parents could turn hers into a series of bound volumes. One for every year.
Poems, short stories, screenplays: Roche didn’t merely enjoy writing—she lived for it.
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Reading Time: 2 minutes As another year closes, those of us at Trueline have much to be thankful about.
We’re in a bigger and better office in our beloved downtown Portland, with a bigger and better staff. We have more marketing products and clients than ever.
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Reading Time: 3 minutes Dave Gushee vividly remembers the first time a game broke his heart. He was five or six years old, tagging along with his dad, brother, grandfather and uncle for an afternoon round at Rockland Country Club. On one of the last holes, they were greeted with a difficult tee shot over a small pond. Afraid…
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