Reading Time: 2 minutes Last year, eight of Trueline’s best and brightest employees journeyed to Augusta in a black SUV to celebrate the company being named of one the Best Places to Work in Maine. This year, we’ll have to get creative (#SocialDistancing). For the fifth year in a row, Trueline was one of 84 Maine-based companies to make…
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Reading Time: 4 minutes Living amidst the restrictions of COVID-19, Trueline Content Coordinator Liz Fallon has had plenty of time for introspection. With relatable themes of isolation and forces out of her control, Fallon, a Long Island native, has had time to reflect on her days as a college freshman. Back then, she studied in Tralee in southwestern Ireland—a…
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Reading Time: 5 minutes Many people at Trueline know Victor Martins as a chart-topping salesman, a devoted family man, a sports aficionado with a competitive personality—whether he’s on or off the court in a pick-up game of basketball with his coworkers. But where does THE drive come from? What many don’t know about this integral Trueliner, who joined the…
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Reading Time: 3 minutes Digital marketing has come a long way since its inception–and its evolution continues to amaze even the most seasoned digital marketers. We have access to data, analytics and placement tools that make consumers ask: How did they know I needed a landscaper? Or that I’ve been dreaming of an all-inclusive in Bora Bora? What once…
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Reading Time: 5 minutes You know that businesses have brands. Logos, letterhead and marketing materials combine to create a visual representation of a company. Successful brands go even further by conveying a company’s core values and what it stands for. You may not realize that you—as an individual have a personal brand as well. What’s more, it’s directly tied…
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Reading Time: 4 minutes The first time Gavin O’Connor left Dix Hills, a small Long Island town about an hour from New York City, it was mainly for a change of scenery—and to further his education. At Baltimore’s Loyola University, O’Connor got plenty of both: four years in a diverse and dynamic city; and a marketing degree he knew…
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Reading Time: 6 minutes At the 1980 Winter Olympics in Lake Placid, New York, a group of collegiate U.S. hockey players did the unthinkable, beating the mighty Soviet Union—a team that had trounced the Americans 10-3 in exhibition play just weeks before—in what would forever be known as The Miracle on Ice. Many remember exactly where they were when…
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Reading Time: 4 minutes When you get one step closer to winning an award, the reaction is to take a bow—especially when it’s something as prestigious as a nod from MADcon. However, rather than use this as an opportunity to talk about Haj’s career or the services Trueline provides, we thought we’d take a slightly different approach. Given the…
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Reading Time: 4 minutes Some people call it “the customer lifecycle.” Others know it as “the buyer’s journey.” No matter how you refer to it, knowing where your users are in the sales funnel is crucial to converting leads into customers. What is the Buyer’s Journey? Simply put, the buyer’s journey is the progression a person takes from discovering…
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Reading Time: 6 minutes Our household has co-opted a saying: Life isn’t about waiting for the storm to pass, it’s about learning how to dance in the rain. The quote is attributed to British author Vivian Green who died in 2003 at the age of 99. I wonder if she could have imagined the storm the world is presently…
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