Reading Time: 5 minutes It’s that time of year again—when you and your company start making financial decisions for the year ahead. One of the biggest questions we find our clients tackle each year is, “What is a good marketing budget?” On any given year there are multiple factors to consider. Marketing during a global pandemic presents its own…
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Reading Time: 2 minutes While the holiday season will look and feel much different this year, for so many people in our community, the needs remain the same. With business closures and employee layoffs dominating the economic news, and with no letup of COVID-19’s impact as the new year approaches, it’s more important than ever that we help those…
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Reading Time: 3 minutes Zachary Brann remembers his fateful post-graduate trip to Portland in 2015. The University of Maine Orono graduate rolled into town, his pockets empty, having laid all his money down on an apartment. He was banking on the prospect of landing a job with a guy named Haj. With a kiss for good luck from his…
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Reading Time: 4 minutes When Halloween came to Trueline last fall, the workday was punctuated by the click-clack of high heels echoing down the hallway, worn by a man wearing Buffalo plaid and wielding an axe. That “lumberjack” happened to be the new writer David Harry, a Monty Python aficionado, avid gardener and former reporter. And like the song…
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Reading Time: 5 minutes As a graphic designer, I’ve had a love-hate relationship with SEO. I love when people discover sites and pages I’ve designed. I’ve hated having to sacrifice aesthetics to make websites more “bot-friendly.” Now that’s all in the past. Recent advances in its algorithms have made Google smarter and faster. Today, successful SEO is about creating…
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Reading Time: 2 minutes Last year, eight of Trueline’s best and brightest employees journeyed to Augusta in a black SUV to celebrate the company being named of one the Best Places to Work in Maine. This year, we’ll have to get creative (#SocialDistancing). For the fifth year in a row, Trueline was one of 84 Maine-based companies to make…
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Reading Time: 4 minutes Living amidst the restrictions of COVID-19, Trueline Content Coordinator Liz Fallon has had plenty of time for introspection. With relatable themes of isolation and forces out of her control, Fallon, a Long Island native, has had time to reflect on her days as a college freshman. Back then, she studied in Tralee in southwestern Ireland—a…
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Reading Time: 5 minutes Many people at Trueline know Victor Martins as a chart-topping salesman, a devoted family man, a sports aficionado with a competitive personality—whether he’s on or off the court in a pick-up game of basketball with his coworkers. But where does THE drive come from? What many don’t know about this integral Trueliner, who joined the…
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Reading Time: 3 minutes Digital marketing has come a long way since its inception–and its evolution continues to amaze even the most seasoned digital marketers. We have access to data, analytics and placement tools that make consumers ask: How did they know I needed a landscaper? Or that I’ve been dreaming of an all-inclusive in Bora Bora? What once…
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Reading Time: 5 minutes You know that businesses have brands. Logos, letterhead and marketing materials combine to create a visual representation of a company. Successful brands go even further by conveying a company’s core values and what it stands for. You may not realize that you—as an individual have a personal brand as well. What’s more, it’s directly tied…
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