Reading Time: 3 minutes In 2018, after months of hard work, we launched a new website. It was beautiful. It was easy to navigate. There was even a “Team” page with headshots of everyone on our staff. It laid out exactly what we do. So we pretty much left it alone. Then we went away for a long weekend…
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Reading Time: 3 minutes Plenty of people keep a folder of their child’s creative writing—a place to house all those Mother’s Day odes and two-page middle school essays.
Julianna Roche’s parents could turn hers into a series of bound volumes. One for every year.
Poems, short stories, screenplays: Roche didn’t merely enjoy writing—she lived for it.
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Reading Time: 2 minutes As another year closes, those of us at Trueline have much to be thankful about.
We’re in a bigger and better office in our beloved downtown Portland, with a bigger and better staff. We have more marketing products and clients than ever.
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Reading Time: 3 minutes Dave Gushee vividly remembers the first time a game broke his heart. He was five or six years old, tagging along with his dad, brother, grandfather and uncle for an afternoon round at Rockland Country Club. On one of the last holes, they were greeted with a difficult tee shot over a small pond. Afraid…
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Reading Time: 2 minutes When our managing editor delivered my formal job offer two years ago, there were two stipulations: That I did my work well and on time (obviously); and That I dress up for the Trueline Halloween party, because “We’ve had 100% participation two years running and I’ll be darned if we allow anyone to jeopardize that…
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Reading Time: 3 minutes Call it a cocktail party humble-brag if you will. For Bill Keaton, it’s a point of palpable pride: Not only can he trace his family lineage to the Jamestown Settlement; he can go all the way back to William the Conqueror.
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Reading Time: 2 minutes Web design has come a long way since the dark ages of GeoCities. If that reference is over your head, picture the worst website you’ve ever seen. Then imagine someone trying to recreate it using nothing but Microsoft Paint from Windows ‘95. That’s GeoCities. These days, having an engaging website isn’t a luxury; it’s a…
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Reading Time: 2 minutes On a picturesque autumn evening, eight of Trueline’s best and brightest piled into a black SUV, bound for Augusta. Their mission: to represent our fair company at the 2019 Best Places to Work (BPTW) Gala. And represent they did. For the fourth year in a row, Trueline was one of 100 Maine-based companies to make…
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Reading Time: 2 minutes Brands. They’re everywhere, millions of them, and in a way they always have been, going all the way back to the ancient Egyptians, who marked their livestock with recognizable symbols. By contrast, personal branding is a relatively new concept, first introduced by Tom Peters in a 1997 article for Fast Company magazine. It has quickly…
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Reading Time: 3 minutes Leaving her home to study English in a faraway country. Moving with her future husband to New York after only a year of dating. Heading east to New Hampshire a few years later, despite having only visited the state once.
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