Reading Time: 3 minutes Digital marketing has come a long way since its inception–and its evolution continues to amaze even the most seasoned digital marketers. We have access to data, analytics and placement tools that make consumers ask: How did they know I needed a landscaper? Or that I’ve been dreaming of an all-inclusive in Bora Bora? What once…
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Reading Time: 5 minutes You know that businesses have brands. Logos, letterhead and marketing materials combine to create a visual representation of a company. Successful brands go even further by conveying a company’s core values and what it stands for. You may not realize that you—as an individual have a personal brand as well. What’s more, it’s directly tied…
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Reading Time: 4 minutes The first time Gavin O’Connor left Dix Hills, a small Long Island town about an hour from New York City, it was mainly for a change of scenery—and to further his education. At Baltimore’s Loyola University, O’Connor got plenty of both: four years in a diverse and dynamic city; and a marketing degree he knew…
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Reading Time: 6 minutes At the 1980 Winter Olympics in Lake Placid, New York, a group of collegiate U.S. hockey players did the unthinkable, beating the mighty Soviet Union—a team that had trounced the Americans 10-3 in exhibition play just weeks before—in what would forever be known as The Miracle on Ice. Many remember exactly where they were when…
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Reading Time: 4 minutes When you get one step closer to winning an award, the reaction is to take a bow—especially when it’s something as prestigious as a nod from MADcon. However, rather than use this as an opportunity to talk about Haj’s career or the services Trueline provides, we thought we’d take a slightly different approach. Given the…
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Reading Time: 4 minutes Some people call it “the customer lifecycle.” Others know it as “the buyer’s journey.” No matter how you refer to it, knowing where your users are in the sales funnel is crucial to converting leads into customers. What is the Buyer’s Journey? Simply put, the buyer’s journey is the progression a person takes from discovering…
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Reading Time: 6 minutes Our household has co-opted a saying: Life isn’t about waiting for the storm to pass, it’s about learning how to dance in the rain. The quote is attributed to British author Vivian Green who died in 2003 at the age of 99. I wonder if she could have imagined the storm the world is presently…
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Reading Time: 4 minutes If you live in Portland, you know there’s no shortage of bars and cafés with local art displayed prominently on the walls. Yet despite the city’s ample venues, for most artists the prospect of selling a piece (let alone many) is far from guaranteed. Then again, Trueline’s Matt Welch isn’t most artists—not with works that…
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Reading Time: 6 minutes Branding is a craft that’s constantly evolving. Every year brings with it a new wave of logo design trends and this year is no different. In fact, we can’t help but notice a few styles are popping up again and again despite industry or sector. Periodically, we’ll take a look at what’s occurring in the…
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Reading Time: 5 minutes In 2008, with the world still mired in the worst economic downturn since the Great Depression, a small full-service marketing company in Bethesda, Maryland, opened for business. Its flagship product was a trade journal focused on the U.S. construction sector, which had been hit especially hard by the economic downturn. That was us. Twelve years…
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