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02Apr

Social Media Marketing World 2015: Recap & Memories from #SMMW15

There was quite a bit of buzz surrounding this year’s annual Social Media Marketing World (SMMW15) conference, held every March in San Diego, California – and for good reason. With nearly 2,500 marketers in attendance and a lineup of speakers at the top of their game, this mega-event designed to inspire and empower attendees with social media marketing ideas was nothing short of amazing.

23Mar

How to Write Great Content

As a business professional, you’re probably wondering why you need to create content. If you’re in the construction industry, you might think your ability to use any piece of heavy equipment you happen to cross paths with should be enough to gain new clients. Or if you’re a financial adviosor, you might think that your ability to make peole money should be enough for them to trust and seek you out — right? Wrong. As impressive your skills may be, it’s hard to get the word out about your business and expertise when you’re not putting content online.

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