As a business professional, you’re probably wondering why you need to create content. If you’re in the construction industry, you might think your ability to use any piece of heavy equipment you happen to cross paths with should be enough to gain new clients. Or if you’re a financial adviosor, you might think that your ability to make peole money should be enough for them to trust and seek you out — right? Wrong. As impressive your skills may be, it’s hard to get the word out about your business and expertise when you’re not putting content online.