Reading Time: 2 minutes Everything You Need to Know About the SMB Google Ads Credit From declining revenue, layoffs and the threat of closure, small and medium sized businesses around the globe are feeling the harsh effects of COVID-19. Google is coming to aid, pledging $340 million in Google Ads credits for SMBs in an effort to alleviate the…
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Reading Time: 4 minutes Brands evolve. It’s amazing to watch the (often) subtle ways that a company may edit their logo to reflect changing trends or address a shift in their ideology or culture. At times, the changes are so minor and executed so well you may not even consciously notice them—while other times the change can be so…
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Reading Time: 4 minutes Growing up in the Portland area, Michelle Lappin did as many Mainers do: dabble in a little bit of everything. A longtime Trueliner, Lappin’s previous professional life included stints as a sales and marketing director; managing director for two different Fortune 100 companies; and general manager for a privately held event-services company. More recently, she’s been a personal trainer, a…
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Reading Time: 3 minutes According to the U.S. Department of Commerce, online retail has more than doubled over the last nine years, from 6.4% of sales in 2010 to 16% in 2019. And it’s not all coming from Amazon, either. The message is clear: If you’re in the retail business and you aren’t selling your products online, your business’ growth…
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Reading Time: 2 minutes In the face of a global pandemic, many businesses have given employees the opportunity to work from home if their job allows it. This may mean a paradigm shift in the way that we look at our workforce in general, and knowing how to kick-ass in a new environment is going to put you ahead…
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Reading Time: 3 minutes Which would you rather read about? A new type of loan offered by a credit union or a Rwandan woman fleeing violence in her country and finding safety in Maine? Trick question. It’s the same story told from two angles. The story of a program, created by one of our clients, gives asylum seekers very…
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Reading Time: 3 minutes When Marcela Zuluaga was a kid living in a remote part of Colombia, no one told her about the gorillas and hippos, native to Africa, in the town 30 miles away. They weren’t in a zoo. They were brought there by Pablo Escobar, the notorious Colombian drug lord who kept them as pets at his…
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Reading Time: 3 minutes There are plenty of resources on why you need marketing, and why it’s cheaper and more effective to hire a marketing firm instead of a marketing employee. However, there are fewer resources on how to select a marketing company. Here are the tips we give to friends and clients. 1. Learn What You Are Looking…
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Reading Time: 3 minutes So, you want to hire a marketing person. Great! It’s an important investment in your organization, and it will let you focus on the business. No more late nights spent on website redesign and email marketing. At least not for you. But before you post the job opening and review hundreds of resumes, consider this:…
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Reading Time: 4 minutes Jim Cavan’s dad likes to joke that when his son left home for college, he turned left out of the driveway (literally and politically)—and never looked back. Though he once dreamed of playing for the NBA’s New York Knicks, immersion in books and a blossoming counterculture ethos drew Cavan east of his home in suburban…
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