No matter how authentic, reliable or trustworthy your business is, there will always be clients, customers or employees that have something negative to say. The good news is that it’s not what they say that can really impact your business; it’s how you react to it.
Growing your customer base is essential for growing your business. Whether you’re a startup, an enterprise level marketer or an aspiring business owner, the question of how to acquire customers is ever-present and the answer is rarely black and white. To attract new users and customers, you need to have a system in place for tracking results, as well as a method of consistently testing your marketing efforts –but what does that mean for your business?
Last night’s Twilight5K was a blast! Our team of 18 runners and hundreds of other women and men joined together with the Maine Cancer Foundation to help fight cancer. We are proud to have sponsored and participated in such a fun and inspirational event!
It’s been a long time coming, but tonight is the Maine Cancer Foundation’s Twilight 5K and our team of 18 runners, walkers and joggers couldn’t be more excited!
A small business expert. That’s the title given to our CEO, Haj Carr, in a recent article on key factors small business owners should consider when leasing and buying office equipment. We sure use a lot of office equipment here at TrueLine Publishing – from paper to desks to high tech-equipment – so he definitely knows what he is talking about!
At TrueLine Publishing, we’ve made a habit of continually rewarding our employees for a job well done. We are always looking for new ways to motivate our team members in a way that is effective and attainable, yet challenging, and of course – fun!While we’ve been known to offer incentives for everything from cold hard cash to gift cards and scratch tickets – and even paid time off – we’ve found that the most effective and rewarding incentives come in the form of trips and special team activities. In fact, we surveyed our employees to find that 75% prefer trip-based incentives to both cash and gifts.
Since so many of our TLP family were pumped about participating in a company-wide race, we decided to go all out and sponsor the Twilight 5K, a walk/run to benefit the Maine Cancer Foundation.
As a business professional, you’re probably wondering why you need to create content. If you’re in the construction industry, you might think your ability to use any piece of heavy equipment you happen to cross paths with should be enough to gain new clients. Or if you’re a financial adviosor, you might think that your ability to make peole money should be enough for them to trust and seek you out — right? Wrong. As impressive your skills may be, it’s hard to get the word out about your business and expertise when you’re not putting content online.