Trueline blog: Diana Carrillo at Acadia National Park

Trueline Spotlight: Leaps of Faith

Reading Time: 3 minutes Leaving her home to study English in a faraway country. Moving with her future husband to New York after only a year of dating. Heading east to New Hampshire a few years later, despite having only visited the state once.

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How to Choose the Right Marketing Company

Reading Time: 2 minutes You got the business loan. You landed a sweet office with plenty of space and a ping-pong table in the breakroom. (Oh wait, that’s us!) Most important, you have something everyone wants—if only they knew about it. You need a digital marketing company. But with so many great options to choose from, understanding which company…

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Trueline Spotlight: A Coming Full Circle

Reading Time: 3 minutes Anyone who’s worked with Trueline’s writers knows we go out of our way to avoid clichés. There are, of course, exceptions to every rule—times when the phrase in question perfectly captures the subject at hand. So here it is: Karyn Dowty wears a lot of hats. “I’ve had my hands in just about everything over…

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Trueline Spotlight: A Love of Words and the World

Reading Time: 3 minutes “You could say I’m a regular,” Caroline Crasnick confides. Only, she isn’t talking about Portland’s hottest new speakeasy or artisan brewpub. A lifelong linguaphile who’s known to spend afternoons in the library fiction stacks, Crasnick joined the Trueline team as an editorial assistant in late 2018. Her interview skills and knack for notetaking quickly became…

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Trueline Spotlight: Gift of Gab

Reading Time: 3 minutes Kyle Gahm has been with Trueline almost as long as the company has been in Maine—seven years out of nine—and there’s evidence of that. His attorney segment in U.S. Business Executive was such a huge hit, it prompted Trueline to launch its own law-focused journal: Vanguard. But for all his staying power and ideas, Gahm’s…

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5 Social Media Marketing Tips for Maine Businesses

Reading Time: 2 minutes Social media may be crucial to any business today, but it often remains last on the priority list for traditional Maine businesses. So how do all these wary Mainers get started? A recent forum hosted by the Maine Business Expo sought to answer this question.

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