NYC, here we come! Haj Carr, TLP CEO, will kick off the 2017 Folio: Show conference in New York City with a paneled learning session titled Ditch the Pitch: How to Build Quality Client Relationships.

The Folio: Show is an annual three day conference boasting the largest gathering of magazine and digital media executives in the U.S., with over 1,200 in attendance.

Its purpose is to deliver insight, inspiration and actionable ideas needed by media teams to generate revenue and boost engagement. This year’s show is held at the Hilton Midtown in New York City, October 9-11, 2017.

Haj’s session, Ditch the Pitch: How to Build Quality Client Relationships,  will be held Monday, October 9 at 1:30 p.m. and is the first of many on the calendar for the show’s opening day. Haj’s talk is designed to provide professionals in media sales insights into the changing landscape of bought media, and more specifically that there is still plenty of room and reason for ad sales to be personalized in modern media—and for sales to be done in a non-salesy manner.

“Real selling happens when you aren’t selling. Selling is a side effect of being real with yourself and your prospect,” Haj says.

“Real selling happens when you aren’t selling. Selling is a side effect of being real with yourself and your prospect.” – Haj Carr, TrueLine CEO

 

Ditch the Pitch will be cohosted by John Graney, vice president of integrated sales with Bonnier Corporation; and Steven Grune senior vice president and group publisher with Meredith Corporation.

In addition to learning sessions and networking events, the Folio: Show hosts several award banquets, including the Folio: 100 Awards and the Folio: Eddie & Ozzie Awards—which we’re honored to be a part of!

Haj will be recognized at the Folio: 100 Awards, which celebrate the best and brightest minds in the magazine media, and three of our magazines—Terra Firma, Blueprint and Toggle—will be honored (for the third year in a row!) at the Folio: Eddie & Ozzie Awards, which celebrate gorgeous design and uncompromising journalism.

For more on our involvement with the Folio: Show and awards, check out our other blogs!