Infinity Federal Credit Union

The Problem

Infinity Federal Credit Union has a long history of philanthropy and volunteerism. Even though they offer multiple programs designed to help immigrants and low-income families, they sometimes struggle to gain awareness for these programs.

The Solution

We reached out to state-wide and national media outlets to demonstrate the success of one such program. By bringing the human element to the fore, we were able to craft a compelling story that was picked up by the state's largest newspaper.

The Results

The increased media presence helped gain awareness for programs that are designed to help Infinity Federal Credit Union's neighbors.

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