Reading Time: 3 minutes Digital marketing has come a long way since its inception–and its evolution continues to amaze even the most seasoned digital marketers. We have access to data, analytics and placement tools that make consumers ask: How did they know I needed a landscaper? Or that I’ve been dreaming of an all-inclusive in Bora Bora? What once…
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Reading Time: 5 minutes You know that businesses have brands. Logos, letterhead and marketing materials combine to create a visual representation of a company. Successful brands go even further by conveying a company’s core values and what it stands for. You may not realize that you—as an individual have a personal brand as well. What’s more, it’s directly tied…
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Reading Time: 4 minutes Some people call it “the customer lifecycle.” Others know it as “the buyer’s journey.” No matter how you refer to it, knowing where your users are in the sales funnel is crucial to converting leads into customers. What is the Buyer’s Journey? Simply put, the buyer’s journey is the progression a person takes from discovering…
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Reading Time: 6 minutes Our household has co-opted a saying: Life isn’t about waiting for the storm to pass, it’s about learning how to dance in the rain. The quote is attributed to British author Vivian Green who died in 2003 at the age of 99. I wonder if she could have imagined the storm the world is presently…
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Reading Time: 6 minutes Branding is a craft that’s constantly evolving. Every year brings with it a new wave of logo design trends and this year is no different. In fact, we can’t help but notice a few styles are popping up again and again despite industry or sector. Periodically, we’ll take a look at what’s occurring in the…
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Reading Time: 5 minutes In 2008, with the world still mired in the worst economic downturn since the Great Depression, a small full-service marketing company in Bethesda, Maryland, opened for business. Its flagship product was a trade journal focused on the U.S. construction sector, which had been hit especially hard by the economic downturn. That was us. Twelve years…
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Reading Time: 5 minutes We’re all adjusting to the “new normal” of working remotely (though with varying degrees of success.) Video conferencing has always played a part in uniting teams regardless of demographic location. Though today, we rely on it more than ever before. It can be endearing to allow your coworkers to get a glimpse of your home…
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Reading Time: 5 minutes Trueline has created websites for companies big and small, so you can believe us when we say, we’ve seen a lot of website mistakes. By now, everyone knows their website needs a responsive design and to use quality photography. Outside of ignoring the mobile experience and using cheesy stock photos of smiling couples, there are…
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Reading Time: 5 minutes Your website is the easiest way to tell your company’s story. A blog on the other hand, is the perfect way to convey your company’s personality. Running a business is complicated. Between marketing, strategy and sales, it may seem like you don’t have a spare minute in the day to devote to anything else; let…
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Reading Time: 3 minutes I’m fortunate that I’m still employed and have the ability to work from home. The benefits of working remotely have been enumerated by many bloggers (no commute, flexible hours, pants-optional conference calls.) Bad humor aside, when working from home, it’s easy to blur the line between office hours and personal time. It’s important to learn…
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