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Blog

10Oct

What Exactly Is Personal Branding?

Brands. They’re everywhere, millions of them, and in a way they always have been, going all the way back to the ancient Egyptians, who marked their livestock with recognizable symbols.

By contrast, personal branding is a relatively new concept, first introduced by Tom Peters in a 1997 article for Fast Company magazine. It has quickly grown into a multi-billion-dollar industry relied on by everyone from athletes and politicians to job seekers of every stripe.

26Sep

How to Choose the Right Marketing Company

You got the business loan. You landed a sweet office with plenty of space and a ping-pong table in the breakroom. (Oh wait, that’s us!) Most important, you have something everyone wants—if only they knew about it.

You need a marketing company. But with so many great options to choose from, understanding which company to work with—and what you’re willing to pay—can make or break your first marketing experience.

20Nov

5 Social Media Marketing Tips for Maine Businesses

 

Social media may be crucial to any business today, but it often remains last on the priority list for traditional Maine businesses.

So how do all these wary Mainers get started?

A recent forum hosted by the Maine Business Expo sought to answer this question.

23Oct

How to Build a Publishing Dream Team

 

Four media executives share advice on hiring and employee retention in today’s cut-throat job market

In media, there are lots of question marks: What’s the next big platform? Should we go fully digital, and stop printing our publication entirely? Is programmatic advertising right for us? One thing’s for certain: No one will get ahead by following the rules, perhaps especially when it comes to hiring.

30Jan

The Grow Maine Show [podcast]: TrueLine Publishing CEO shares insights into our growing business

Want to know more about TrueLine Publishing and what we stand for? Our CEO, Haj Carr, sat down with Marty Grohman of The Grow Maine Show podcast, to share insights into our growing business, expose the nuances of our company culture and what sorts of projects we’re working on.

24Jun

How Do you Build a Better Business? Start by Asking the Right Questions

The most successful enterprises are ones that serve their customers unlike anyone else. These companies are in touch with their customers’ current needs and are able to anticipate what they will need down the road.

06Jun

Increasing Sales by Understanding Your Customer: TrueLine Founder, Haj Carr, to Host Workshop at Maine Startup & Create Week 2016

Maine Startup & Create Week is a weeklong event in Portland, Maine, which connects entrepreneurs and showcases the vibrant business community and startup potential in the Pine Tree State. We’re excited to announce TrueLine Publishing founder and CEO, Haj Carr, will be sharing his entrepreneurial insight in a Lightning Learning Lab.

28Sep

5 Digital Marketing Tips from Agents of Change 2015

Social media and digital marketing changes all the time—and staying up to date on the absolute latest techniques that work can be exhausting.

07Jul

How to Deal With Bad Reviews and Turn Haters into Brand Advocates

No matter how authentic, reliable or trustworthy your business is, there will always be clients, customers or employees that have something negative to say. The good news is that it’s not what they say that can really impact your business; it’s how you react to it.

26Jun

Customer Acquisition Tips from the Pros at Maine Startup & Create Week

Growing your customer base is essential for growing your business. Whether you’re a startup, an enterprise level marketer or an aspiring business owner, the question of how to acquire customers is ever-present and the answer is rarely black and white. To attract new users and customers, you need to have a system in place for tracking results, as well as a method of consistently testing your marketing efforts –but what does that mean for your business?

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