Category: Business Tips

How to Stay Productive When Working From Home

Reading Time: 2 minutes In the face of a global pandemic, many businesses have given employees the opportunity to work from home if their job allows it. This may mean a paradigm shift in the way that we look at our workforce in general, and knowing how to kick-ass in a new environment is going to put you ahead

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4 Reasons Why Website Design is So Important

Reading Time: 2 minutes Web design has come a long way since the dark ages of GeoCities. If that reference is over your head, picture the worst website you’ve ever seen. Then imagine someone trying to recreate it using nothing but Microsoft Paint from Windows ‘95. That’s GeoCities. These days, having an engaging website isn’t a luxury; it’s a

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What Exactly Is Personal Branding?

Reading Time: 2 minutes Brands. They’re everywhere, millions of them, and in a way they always have been, going all the way back to the ancient Egyptians, who marked their livestock with recognizable symbols. By contrast, personal branding is a relatively new concept, first introduced by Tom Peters in a 1997 article for Fast Company magazine. It has quickly

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How to Choose the Right Marketing Company

Reading Time: 2 minutes You got the business loan. You landed a sweet office with plenty of space and a ping-pong table in the breakroom. (Oh wait, that’s us!) Most important, you have something everyone wants—if only they knew about it. You need a marketing company. But with so many great options to choose from, understanding which company to

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