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Blog

20Nov

5 Social Media Marketing Tips for Maine Businesses

 

Social media may be crucial to any business today, but it often remains last on the priority list for traditional Maine businesses.

So how do all these wary Mainers get started?

A recent forum hosted by the Maine Business Expo sought to answer this question.

23Oct

How to Build a Publishing Dream Team

 

Four media executives share advice on hiring and employee retention in today’s cut-throat job market

In media, there are lots of question marks: What’s the next big platform? Should we go fully digital, and stop printing our publication entirely? Is programmatic advertising right for us? One thing’s for certain: No one will get ahead by following the rules, perhaps especially when it comes to hiring.

30Jan

The Grow Maine Show [podcast]: TrueLine Publishing CEO shares insights into our growing business

Want to know more about TrueLine Publishing and what we stand for? Our CEO, Haj Carr, sat down with Marty Grohman of The Grow Maine Show podcast, to share insights into our growing business, expose the nuances of our company culture and what sorts of projects we’re working on.

24Jun

How Do you Build a Better Business? Start by Asking the Right Questions

The most successful enterprises are ones that serve their customers unlike anyone else. These companies are in touch with their customers’ current needs and are able to anticipate what they will need down the road.

06Jun

Increasing Sales by Understanding Your Customer: TrueLine Founder, Haj Carr, to Host Workshop at Maine Startup & Create Week 2016

Maine Startup & Create Week is a weeklong event in Portland, Maine, which connects entrepreneurs and showcases the vibrant business community and startup potential in the Pine Tree State. We’re excited to announce TrueLine Publishing founder and CEO, Haj Carr, will be sharing his entrepreneurial insight in a Lightning Learning Lab.

28Sep

5 Digital Marketing Tips from Agents of Change 2015

Social media and digital marketing changes all the time—and staying up to date on the absolute latest techniques that work can be exhausting.

07Jul

How to Deal With Bad Reviews and Turn Haters into Brand Advocates

No matter how authentic, reliable or trustworthy your business is, there will always be clients, customers or employees that have something negative to say. The good news is that it’s not what they say that can really impact your business; it’s how you react to it.

26Jun

Customer Acquisition Tips from the Pros at Maine Startup & Create Week

Growing your customer base is essential for growing your business. Whether you’re a startup, an enterprise level marketer or an aspiring business owner, the question of how to acquire customers is ever-present and the answer is rarely black and white. To attract new users and customers, you need to have a system in place for tracking results, as well as a method of consistently testing your marketing efforts –but what does that mean for your business?

01Jun

Advice from our CEO

A small business expert. That’s the title given to our CEO, Haj Carr, in a recent article on key factors small business owners should consider when leasing and buying office equipment. We sure use a lot of office equipment here at TrueLine Publishing – from paper to desks to high tech-equipment – so he definitely knows what he is talking about!

01Jun

Infographic: 75% of Employees Prefer Trip-Based Incentives

At TrueLine Publishing, we’ve made a habit of continually rewarding our employees for a job well done. We are always looking for new ways to motivate our team members in a way that is effective and attainable, yet challenging, and of course – fun!While we’ve been known to offer incentives for everything from cold hard cash to gift cards and scratch tickets – and even paid time off – we’ve found that the most effective and rewarding incentives come in the form of trips and special team activities. In fact, we surveyed our employees to find that 75% prefer trip-based incentives to both cash and gifts.

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