Category: Marketing

The Not-So-Hidden Benefits Of Digital Marketing

Reading Time: 3 minutes Digital marketing has come a long way since its inception–and its evolution continues to amaze even the most seasoned digital marketers. We have access to data, analytics and placement tools that make consumers ask: How did they know I needed a landscaper? Or that I’ve been dreaming of an all-inclusive in Bora Bora?  What once…

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What is an online reputation?

What is an Online Reputation?

Reading Time: 5 minutes You know that businesses have brands. Logos, letterhead and marketing materials combine to create a visual representation of a company. Successful brands go even further by conveying a company’s core values and what it stands for. You may not realize that you—as an individual have a personal brand as well. What’s more, it’s directly tied…

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Trueline CEO, Haj Car; MADcon 2020 award finalist

Trueline CEO Haj Carr named a finalist for MADcon 2020 award

Reading Time: 4 minutes When you get one step closer to winning an award, the reaction is to take a bow—especially when it’s something as prestigious as a nod from MADcon. However, rather than use this as an opportunity to talk about Haj’s career or the services Trueline provides, we thought we’d take a slightly different approach. Given the…

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What si teh Buyer's Journey and why does it matter?

What is the Buyer’s Journey & Why Does it Matter?

Reading Time: 4 minutes Some people call it “the customer lifecycle.” Others know it as “the buyer’s journey.” No matter how you refer to it, knowing where your users are in the sales funnel is crucial to converting leads into customers. What is the Buyer’s Journey? Simply put, the buyer’s journey is the progression a person takes from discovering…

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Some lessons the Trueline staff is learning throughout the pandemic.

Dancing in the Rain: Lessons Learned Amid a Pandemic

Reading Time: 6 minutes Our household has co-opted a saying: Life isn’t about waiting for the storm to pass, it’s about learning how to dance in the rain. The quote is attributed to British author Vivian Green who died in 2003 at the age of 99. I wonder if she could have imagined the storm the world is presently…

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Logo design trends of 2020

6 Logo Design Trends of 2020 (and 5 Timeless Classics)

Reading Time: 6 minutes Branding is a craft that’s constantly evolving. Every year brings with it a new wave of logo design trends and this year is no different. In fact, we can’t help but notice a few styles are popping up again and again despite industry or sector. Periodically, we’ll take a look at what’s occurring in the…

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Why You Still Need Marketing

Why You Still Need Marketing

Reading Time: 5 minutes In 2008, with the world still mired in the worst economic downturn since the Great Depression, a small full-service marketing company in Bethesda, Maryland, opened for business. Its flagship product was a trade journal focused on the U.S. construction sector, which had been hit especially hard by the economic downturn.  That was us.  Twelve years…

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Video Conferencing Etiquette

The Art of Zoom: Video Conferencing Etiquette

Reading Time: 5 minutes We’re all adjusting to the “new normal” of working remotely (though with varying degrees of success.) Video conferencing has always played a part in uniting teams regardless of demographic location. Though today, we rely on it more than ever before. It can be endearing to allow your coworkers to get a glimpse of your home…

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7 Common Website Mistakes (and how to avoid them)

7 Common Website Mistakes

Reading Time: 5 minutes Trueline has created websites for companies big and small, so you can believe us when we say, we’ve seen a lot of website mistakes. By now, everyone knows their website needs a responsive design and to use quality photography. Outside of ignoring the mobile experience and using cheesy stock photos of smiling couples, there are…

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Why a business needs a blog.

Why a Business Needs a Blog

Reading Time: 5 minutes Your website is the easiest way to tell your company’s story. A blog on the other hand, is the perfect way to convey your company’s personality. Running a business is complicated. Between marketing, strategy and sales, it may seem like you don’t have a spare minute in the day to devote to anything else; let…

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