Category: Marketing

How To Sell Goods Online With An Ecommerce Website

Reading Time: 3 minutes According to the U.S. Department of Commerce, online retail has more than doubled over the last nine years, from 6.4% of sales in 2010 to 16% in 2019. And it’s not all coming from Amazon, either. The message is clear: If you’re in the retail business and you aren’t selling your products online, your business’ growth

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Three Essential Tips for Hiring a Marketing Firm

Reading Time: 3 minutes There are plenty of resources on why you need marketing, and why it’s cheaper and more effective to hire a marketing firm instead of a marketing employee. However, there are fewer resources on how to select a marketing company. Here are the tips we give to friends and clients.  1. Learn What You Are Looking

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Three Reasons You Need a Marketing Firm, Not a Marketing Person

Reading Time: 3 minutes So, you want to hire a marketing person. Great! It’s an important investment in your organization, and it will let you focus on the business. No more late nights spent on website redesign and email marketing. At least not for you. But before you post the job opening and review hundreds of resumes, consider this:

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4 Reasons Why Website Design is So Important

Reading Time: 2 minutes Web design has come a long way since the dark ages of GeoCities. If that reference is over your head, picture the worst website you’ve ever seen. Then imagine someone trying to recreate it using nothing but Microsoft Paint from Windows ‘95. That’s GeoCities. These days, having an engaging website isn’t a luxury; it’s a

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What Exactly Is Personal Branding?

Reading Time: 2 minutes Brands. They’re everywhere, millions of them, and in a way they always have been, going all the way back to the ancient Egyptians, who marked their livestock with recognizable symbols. By contrast, personal branding is a relatively new concept, first introduced by Tom Peters in a 1997 article for Fast Company magazine. It has quickly

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How to Choose the Right Marketing Company

Reading Time: 2 minutes You got the business loan. You landed a sweet office with plenty of space and a ping-pong table in the breakroom. (Oh wait, that’s us!) Most important, you have something everyone wants—if only they knew about it. You need a marketing company. But with so many great options to choose from, understanding which company to

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