Category: Trueline Spotlight

Trueline Spotlight: The Art of Awareness

Reading Time: 4 minutes Living amidst the restrictions of COVID-19, Trueline Content Coordinator Liz Fallon has had plenty of time for introspection. With relatable themes of isolation and forces out of her control, Fallon, a Long Island native, has had time to reflect on her days as a college freshman. Back then, she studied in Tralee in southwestern Ireland—a…

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Victor martins trueline

Trueline Spotlight: “No one will outwork me.”

Reading Time: 5 minutes Many people at Trueline know Victor Martins as a chart-topping salesman, a devoted family man, a sports aficionado with a competitive personality—whether he’s on or off the court in a pick-up game of basketball with his coworkers. But where does THE drive come from? What many don’t know about this integral Trueliner, who joined the…

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gavin O'connor

Trueline Spotlight: A Home Away From Home

Reading Time: 4 minutes The first time Gavin O’Connor left Dix Hills, a small Long Island town about an hour from New York City, it was mainly for a change of scenery—and to further his education. At Baltimore’s Loyola University, O’Connor got plenty of both: four years in a diverse and dynamic city; and a marketing degree he knew…

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Mary Raitt Jordan Trueline

Trueline Spotlight: Riding Her Own Story

Reading Time: 6 minutes At the 1980 Winter Olympics in Lake Placid, New York, a group of collegiate U.S. hockey players did the unthinkable, beating the mighty Soviet Union—a team that had trounced the Americans 10-3 in exhibition play just weeks before—in what would forever be known as The Miracle on Ice. Many remember exactly where they were when…

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Trueline Spotlight: Painting with a Broad Brush

Reading Time: 4 minutes If you live in Portland, you know there’s no shortage of bars and cafés with local art displayed prominently on the walls. Yet despite the city’s ample venues, for most artists the prospect of selling a piece (let alone many) is far from guaranteed. Then again, Trueline’s Matt Welch isn’t most artists—not with works that…

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Anjali Lapierre

Trueline Spotlight: Risk and Reward

Reading Time: 4 minutes Whether it’s leaving home for college or moving to a new city on a whim, stepping outside one’s comfort zone can be a nerve-racking experience. Anjali Lapierre prefers to call it by another name. “To me, that’s life,” says LaPierre, who recently celebrated three years as a content coordinator with Trueline. “I’ve never been afraid…

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Trueline Spotlight: Ready for the day

Reading Time: 4 minutes Growing up in the Portland area, Michelle Lappin did as many Mainers do: dabble in a little bit of everything.  A longtime Trueliner, Lappin’s previous professional life included stints as a sales and marketing director; managing director for two different Fortune 100 companies; and general manager for a privately held event-services company. More recently, she’s been a personal trainer, a…

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Marcela Trueline Marketing

Trueline Spotlight: Always on the Move

Reading Time: 3 minutes When Marcela Zuluaga was a kid living in a remote part of Colombia, no one told her about the gorillas and hippos, native to Africa, in the town 30 miles away. They weren’t in a zoo. They were brought there by Pablo Escobar, the notorious Colombian drug lord who kept them as pets at his…

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Trueline Spotlight: Writing the Next Chapter

Reading Time: 4 minutes Jim Cavan’s dad likes to joke that when his son left home for college, he turned left out of the driveway (literally and politically)—and never looked back. Though he once dreamed of playing for the NBA’s New York Knicks, immersion in books and a blossoming counterculture ethos drew Cavan east of his home in suburban…

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Trueline Spotlight: Joanna Roche

Trueline Spotlight: Running Down a Dream

Reading Time: 3 minutes Plenty of people keep a folder of their child’s creative writing—a place to house all those Mother’s Day odes and two-page middle school essays.

Julianna Roche’s parents could turn hers into a series of bound volumes. One for every year.

Poems, short stories, screenplays: Roche didn’t merely enjoy writing—she lived for it.

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