Typical trade publications focus on a single industry, but Vision is more of a melting pot.
It is a digital business publication in which different industries—from building and construction to legal services and production agriculture—are shown to be similar.
The goal of Vision is to promote entrepreneurialism. Rather than being a place to read about the familiar, we want to be a place where business executives encounter new ideas. Think of it as cross pollination for all the different industries that don’t normally interact.
Not strictly a publication, Vision has the additional purpose of promoting the brands that are most often the focus of its stories.