Success starts with why you do, not what you do

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It’s common to ask “what do you do?” when first meeting someone. The same applies to companies; we recognize them for what they produce.

As you read this you are most likely thinking about what your company does and how it does it.

But the bigger question may be why does your company do what it does, and why do you do what you do.

Knowing your why is key in creating success, both personally and professionally. The why serves as your compass, guiding you towards your destination, keeping you moving towards your goal, motivating you and those you work with. So once again we ask, “What is your company’s why?”

At TrueLine Publishing our why is to create joy for ourselves, our clients and one another. There is nothing more satisfying than receiving an email of thanks from a client we have connected with, or a smile on the face of a team member, or seeing content shared that is helping a company grow.

TrueLine Publishing Mission

Knowing why we do what we do gets us going in the right direction. It’s our compass, guiding us when we momentarily lose our way. We are always striving to be better than the day before and we invite you to do the same.

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