As another year closes, those of us at Trueline have much to be thankful about.
We’re in a bigger and better office in our beloved downtown Portland, with a bigger and better staff. We have more marketing products and clients than ever.
There’s plenty to celebrate—and celebrate we do, with skiing Monday nights at Shawnee Peak, an annual whitewater rafting and bonding trip to The Forks, First Friday art exhibits, in-house ping-pong and tennis tournaments, and much.
Yet despite all that, it’s easy to be wistful since all it takes is a walk down Congress or Preble streets to be reminded how others are struggling.
The sentiment of “it’s better to give than to receive” is widely shared at Trueline, we’re again partaking in the local Salvation Army’s Angel Tree program.
Tags were snatched up early, as most of us were eager to satisfy the wishes and needs of a child for whom Dec. 25 might be just another day.
“Sometimes it’s easy to forget that there are people in our community who need our help. The Angel Tree is something tangible we can do to help—you can literally touch it and see a glimpse of the child you’re impacting.” – Haj Carr, Trueline CEO
Action figures, tricycles, games, dolls, stuffed animals and more abound under the tree in our front window. Many of the gifts were bought at locally owned stores where the proceeds can be redistributed in the Portland economy. A few of our colleagues who work remotely are supporting their regional Salvation Army.
“Sometimes it’s easy to forget that there are people in our community who need our help,” reminds Trueline founder and CEO Haj Carr. “The Angel Tree is something tangible we can do to help—you can literally touch it and see a glimpse of the child you’re impacting.”
Even if your place of employment doesn’t have such a tree, find a way to spread some cheer. Toss cash into the Salvation Army kettle while shopping downtown or at the malls, and buy the ringers a cup of coffee or hot chocolate. They’re among the foot soldiers in an army whose mission is “doing the most good,” and it’s a mission that’s year-round.
For long after the holiday décor is put away, the Salvation Army remains active in less conspicuous efforts ranging from food distribution to aiding those displaced by house fires.
And from all of us at Trueline, a very happy holiday season!
When our managing editor delivered my formal job offer two years ago, there were two stipulations:
- That I did my work well and on time (obviously); and
- That I dress up for the Trueline Halloween party, because “We’ve had 100% participation two years running and I’ll be darned if we allow anyone to jeopardize that streak.” (I’m paraphrasing.)
It’s better to give than to receive—a sentiment shared by the Trueline workforce and especially on display this time of year.
For this should be the most wonderful time of the year for everyone. Unfortunately too many households are struggling to meet basic needs, much less holiday cheer for the youngsters.