Tag: marketing

Three Reasons You Need a Marketing Firm, Not a Marketing Person

Reading Time: 3 minutes So, you want to hire a marketing person. Great! It’s an important investment in your organization, and it will let you focus on the business. No more late nights spent on website redesign and email marketing. At least not for you. But before you post the job opening and review hundreds of resumes, consider this:…

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4 Reasons Why Website Design is So Important

Reading Time: 2 minutes Web design has come a long way since the dark ages of GeoCities. If that reference is over your head, picture the worst website you’ve ever seen. Then imagine someone trying to recreate it using nothing but Microsoft Paint from Windows ‘95. That’s GeoCities. These days, having an engaging website isn’t a luxury; it’s a…

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What Exactly Is Personal Branding?

Reading Time: 2 minutes Brands. They’re everywhere, millions of them, and in a way they always have been, going all the way back to the ancient Egyptians, who marked their livestock with recognizable symbols. By contrast, personal branding is a relatively new concept, first introduced by Tom Peters in a 1997 article for Fast Company magazine. It has quickly…

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How to Choose the Right Marketing Company

Reading Time: 2 minutes You got the business loan. You landed a sweet office with plenty of space and a ping-pong table in the breakroom. (Oh wait, that’s us!) Most important, you have something everyone wants—if only they knew about it. You need a digital marketing company. But with so many great options to choose from, understanding which company…

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